With social media platforms such as Facebook, Instagram, LinkedIn and Google Plus many small businesses question whether they should have a website. Social media is free whereas having a website designed is an expense which most times is not budgeted for. If you are a small business owner and you are questioning whether you should pay for a website, the answer to that is simply YES!
Why should a small business have a website?
Social media does plays a huge part of online marketing but where some small businesses go wrong, is they totally focus on their social media platforms and totally ignore the most important marketing tool that they have, and that is their website! Your website should work together with social media, with your website being the main focus element of your online marketing plan. Keep in mind that if social media disappeared today, would your business still have an online presence? If your answer is no, then focusing on your website should be your top priority.
Create an online presence
People are searching online for your services and products. If you do not have a website, you are missing out on all the ‘search’opportunities. Creating an online presence should start with your website and then branch out to social media platforms. Having a website advertised on your business card is more professional than advertising your Facebook page. It shows customers/clients that you are a professional business and creates a trust factor.
Full control of your content
Your website showcases your services and products which can be easily updated and your content can grow as your business grows. You can control how you content is presented visually and how the content flows. You can offer useful information to teach your customer base about your services and products, this could be in a form of ‘Frequently Asked Questions’ or in PDF documents which can be downloaded. Providing an image gallery or videos is a great way to showcase your products and services visually. If your website utilises the WordPress platform, you can link your social media platforms such as Facebook, LinkedIn and Google + to automatically update when publishing your latest content on your website. This keeps all your online marketing uniform which looks far more professional than having mismatched content across different platforms.
Your website should encourage customer engagement. It should provide all your contact details and a contact form so your customers can contact you directly regarding your services and products.
Content for search engine optimisation
If you have a WordPress website, utilising your blog is a great way to add on-going content which can enhance your SEO listings. Many small businesses are not using the blog to their best advantage. The more content you have on your website, the more content is indexed by search engines.
To Sum Up
Your website should be your main marketing tool. It showcases your services and products and can provide useful information for your customers/clients. Keeping your website updated is important and expanding on your content can build up your SEO listings. Advertise your website on all marketing platforms such as business cards, brochures, social media. This drives traffic to view your website and provides customer engagement.