Maximise results on your PPC campaign with custom landing pages
A custom landing page can significantly increase lead generation
for your PPC or email marketing campaigns
A CUSTOM LANDING PAGE BOOSTS RELEVANCE TO YOUR PPC ADS
A CUSTOM LANDING PAGE SETS A SPECIFIC CALL TO ACTION
A CUSTOM LANDING PAGE MAXIMISES RESULTS ON YOUR PPC CAMPAIGN
Get a better ROI on your PPC with a Custom Landing Page
A custom landing page is the first page that a potential customer sees after clicking on your Pay Per Click (PPC) advert in the search engine. In other words, it’s where the visitor “lands” on your site.
A custom landing page can significantly increase lead generation for your PPC or email marketing campaigns. Many PPC ads don’t generate a good ROI as they direct potential customers to your general website, namely the index page. This leaves potential customers trying to find their way around your website to find the information they need. There is no set goal or call to action. This allows the visitor to easily leave your website without any engagement.
Directing a potential customer to a custom designed landing page takes them in the direction you want them to take. That could be anything from signing up for a free trial, downloading an eBook or purchasing your product.
How does a Custom Landing Page work?
A custom landing page is tailored to your audience, keyword and goals. It provides relevant content to your PCC ad. Relevence is key! When your visitors click on your ad, they want to see content that provides what the ad promised. A custom landing page boosts relevance to your ads.
Setting Landing Page Goals
A landing page should be designed in such a way to persuade your visitors to take whatever next step you want from them. This could be downloading an eBook, providing their contact details via a enquiry form, or purchasing a product. This can be achieved by setting a clear call to action (CTA) button. Your call to action (CTA) needs to be specifically linked to your goal.
Once you have determined your landing page goal, all page content including page headers, images, videos and overall layout needs to lead to your call to action.
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