FREQUENTLY ASKED QUESTIONS
BUILDING A WORDPRESS BUSINESS WEBSITE
Below are a list of the most frequent questions and answers with regards to setting up a WordPress business website.
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REGISTERING A DOMAIN FOR YOUR BUSINESS
You firstly need to register a domain name for your business website. Your domain name is your online identity. You can register a domain name with any service provider. If you are an Australian business registering a com.au domain, you will require your ABN to register the domain. You do not need an ABN to register a .com domain.
Domain names are purchased for a 2 year period.
Do your research when determining your domain name for your business. First check if the domain name is available. Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company.
Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote.
When choosing your domain name, keep it simple to type and not too lengthy. Try to avoid abbreviations or words spelt differently to avoid customers misspelling the domain.
Try to add in keywords relevant to your business and if you are a local business, consider adding in your town or area within the domain. This will benefit your SEO.
Avoid the use of numbers or hyphens. Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
Yes, you can register a domain and not set up hosting for the domain. It is worth purchasing a domain name if it is available so that you own the domain irrespective on when you plan to utilise it.
The domain name will always belong to you as long as you renew it when required. If you fail to renew the domain name, it will become available for anyone to purchase.
You can register more than one domain however it is advisable to choose one domain as your primary domain to build your website and have your other domains forwarding to your primary domain. Try to avoid pointing too many different domains to one primary domain.
Avoid setting up different domains that each have their own websites as they will work against each other in the SERPs and could be seen as spam.
Build your web content on your primary domain and use your primary domain for all your marketing purposes.
Yes, PlusWeb can register a domain on your behalf. In order to do this, a credit card is required for payment. Payment is made directly to the provider and not through PlusWeb.
Once you have registered your domain name and you wish to build a website on the domain, you will need to set up a hosting account. A hosting account allows your files to sit on the server for your domain. When a domain is typed into a browser, it points to the files on the server to show your website.
There are many service providers who provide hosting. Each provider will have different pricing options. It is best to do your research on pricing before you purchase a hosting package with a provider.
Hosting can be purchased on an annual basis. Providers do offer discount if hosting is purchased over a 24 months or 36 months period.
The key is to look at server speed and the level of technical support you will receive. Always choose a local provider who you can easily contact and avoid providers who only communicate via email.
Remember, cheapest is not always the best option. Do you research.
Yes, you can set up hosting with a provider who does not hold your domain name. If you are going to do it this way, ensure that you have access to the domain name account to be able to point the nameservers to the hosting provider.
Most providers include an email account within your hosting package. You can manage the email set up through your cpanel. It is always best to utilise an email@yourdomain as it is more professional and offers a trustworthy factor.
PlusWeb do not provide hosting however, we can set up hosting on your behalf. In order to do this, a credit card is required for payment. Payment is made directly to the hosting provider and not through PlusWeb.
PlusWeb handle the installation of WordPress on the hosting account. In order to do this, login details are required to the cpanel account.
If you have purchased WordPress Hosting, WordPress will automatically be installed on the hosting account. In this case, we will require the admin login to your WordPress login. Likewise, if this a rebuild on an existing WordPress website, admin login details will be required.
The website will be placed ‘under maintenance’ with a branded under construction page showing contact details.
The client will be able to view the website via a dedicated url.
During the design phase, PlusWeb will provide a dedicated url for the client to view the website. This allows the client to view the design progress of the website. It does not provide administration rights during the design process.
on-page search engine optimisation
On-page SEO includes a number of factors within the website. On-page SEO focuses on website structure, determining site navigation, optimised site content, internal and external linking etc. It includes optimising each page using keywords within page titles, individual written meta descriptions specific to page content, header tags, image alt tags. It includes set up and management of XML and HTML sitemaps. This ensures that the website is indexed by search engines.
It is important to note that once the website has been indexed, there is no guarantee that the website will feature immediately on keyword searches. A website needs to build on its page content which is an ongoing process. An effective way to do this is through blog management. Writing of optimised content is an effective way to build on your content and natural search listings. Linking this content into social media pages such as Facebook, Linkedin and Google My Business is an effective way to build on your online presence.
CREATE YOUR ONLINE PRESENCE
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