WEBSITE RE-DESIGNS AND UPGRADES
IS YOUR WEBSITE IN NEED OF A MAKEOVER?
A WEBSITE REDESIGN IS NOT JUST SIMPLY MAKING YOUR WEBSITE LOOK DIFFERENT. IT IS AN ESSENTIAL MARKETING TOOL IN HELPING YOUR BUSINESS TO EVOLVE AND GROW ONLINE.
If your website has been live for a number of years, it is probably due for a makeover with new design elements, navigation and layout changes, and new features. A great benefit of having a WordPress website is that it can be easily re-designed whilst keeping your existing content.
If you do not have a WordPress website, your existing website can easily be changed across onto the WordPress CMS platform.
Does Your Website Need An Upgrade?
Consider the following when determining whether your website requires an upgrade:
This is the most important question. Google gives preference in the search results to mobile friendly websites. Not having a mobile friendly website is frustrating to navigate and can be very damaging to your brand. Having a mobile friendly website is no longer a ‘nice to have’, it is a necessity!
When we think of secure websites, we automatically used to think of e-commerce. However this is no longer the case. Google is now promoting whether a website is secure and it is fast becoming the norm for all websites to have an SSL certificate attached. This gives your customers peace of mind that they can browse your information in a secure environment. It also gives you a boost in the search results. It is easy to attach an SSL certificate. You hosting provider will be able to assist you with installing one.
Old style designed websites can be cluttered with confusing site navigation and most are not mobile friendly. By re-designing and simplifying this, you can create a better user experience for your online customers. A simplified and more structured site navigation will also improve your on-page SEO.
Have you utilised keywords within your page content, used header tags, written a keyword rich meta description, used keyword rich page titles, used alt tags on your images, included internal and external linking, have you written each page on specific keyword rich content?
What is your page speed? Does it load quickly or take forever to load? Are your images on the page optimised accordingly or do you have over 1mb photo file sizes on your page? How many scripts are loading before your page content? All these elements can create a slow page speed.
Is your website branded accordingly, do the colour schemes reflect your brand? Is the design and layout visually appealing?
ADVANTAGES OF RE-DESIGNING AND UPGRADING YOUR WEBSITE
A FRESH NEW LOOK
The web is constantly evolving with new design features being added. Your website reflects your business brand. A “website makeover” brings your website into the current age being visually more appealing to your online customers.
IMPROVED USER EXPERIENCE
A re-designed, re-arranged, simplified website creates a better user experience. Old style designed websites can be cluttered with confusing site navigation. By re-designing and simplifying this, you create a better user experience for your online customers.
Many outdated designs are not mobile friendly. Being mobile friendly is standard practice and you will loose customers to your competitors if your website cannot be viewed across all platforms.
BETTER ON PAGE SEO
With a redesign, the website navigation can be structured for improved on-page optimisation and SEO results.
Https websites are secure. SSL certificates encrypt the data sent from your domain to the users’ screens, making it less likely to be hacked and providing peace of mind for your customers. Google is also ranking websites higher if they are secure and highlighting websites which are not secure.
SOCIAL MEDIA INTEGRATION
An outdated website may not be integrating with social media. With a re-design, you can take advantage of this powerful marketing tool.
A WEBSITE UPGRADE IS NOT JUST SIMPLY MAKING YOUR WEBSITE LOOK DIFFERENT